Navigating the regulatory landscape of advertising and marketing in the retail fund management sector can be challenging. With increasing scrutiny on how financial products are promoted, it is essential for professionals to be well-versed in compliance standards to protect both their organization and consumers.

This programme is designed to provide a comprehensive understanding of the regulatory requirements and best practices for compliant advertising and marketing in the financial industry. Participants will gain insights into the key guidelines set forth by Singaporean authorities, including the ethical considerations that must be upheld during prospecting and marketing activities.

The course covers a broad spectrum of topics, starting with an overview of the regulatory framework and moving into specific compliance challenges in digital marketing. It will also explore practical strategies for creating and evaluating compliant marketing materials, implementing robust consumer protection mechanisms, and effectively managing and supervising marketing activities within an organization.

LEARNING OBJECTIVES

At the end of the module, participants will be able to:

1. Understand fair and balanced advertising and other advertising restrictions
   
   
2. Understand the requirements of product advertisement
   
   
3. Know what are bad examples of advertisements
4. Understand the restriction on advertisement regarding making offer of units in Collective Investment Schemes
    

TARGET AUDIENCE

The programme is suitable for asset management professionals in product development/solutioning, sales, marketing & distribution, risk management, compliance and legal, and management roles.

MODULE OUTLINE

This programme is newly launched in Nov 2025. Click here to view the full course prospectus.

TYPE OF COURSE

E-Learning

FEE*

IMAS Member: $140

Non-IMAS Member: $150

*FTS-Eligible
 
This course is recognised under the Financial Training Scheme (FTS) and is eligible for FTS claims subject to all eligibility criteria being met. Please note that in no way does this represent an endorsement of the quality of the training provider and course.  Participants are advised to assess the suitability of the programme and its relevance to participants’ business activities or job roles. 

The FTS is available to eligible entities based on the prevalent funding eligibility, quantum and caps. FTS claims may only be made for recognised programmes with specified validity period. Please refer to www.ibf.org.sg for more information. 

Kindly note that the FTS scheme is only available for company-sponsored individuals.